Forget the traditional innovation funnel – it’s time for a radical overhaul. By implementing a continuous feedback loop throughout the innovation process, ditching the linear funnel for an agile, iterative approach.
Instead of rigidly moving ideas through predefined stages, create a dynamic ecosystem with three interconnected phases: Front End Discovery, Innovate & Craft, and Commercialize. This allows for constant refinement and pivoting based on real-time insights.
To supercharge your innovation pipeline, implement a “trends radar” system. Continuously scan for emerging technologies, market shifts, and customer pain points to fuel ideation. This proactive approach ensures a steady stream of relevant, high-potential concepts.
Action step: Set up cross-functional “innovation sprints” where diverse teams rapidly prototype and test ideas in short cycles, gathering immediate user feedback to inform the next iteration.
Are you ready to transform your innovation funnel into a dynamic engine of growth?
reference:
https://www.myriadassociates.com/resources/news/what-is-an-innovation-funnel/
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